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8 million get behind the wheel in search of a bargain

23 December 2013

  • 16 per cent(1) of UK adults will drive to the sales this Boxing Day clocking up 209 million miles
  • Peak time for travel will be in the morning, with half of Boxing Day bargain hunters getting behind the wheel around mid-morning
  • Bargain hunters to spend in excess of £28.5 million driving to sales
  • 23 per cent of UK adults are intending to do most of their shopping online due to the high cost of driving

New Research from Green Flag Breakdown reveals over 8 million UK adults are set to hit the roads on Boxing Day in search of a post-Christmas bargain. In news that will be welcomed by retailers, this figure is set to be an increase on last year when 7.1(2) million drivers hit the roads in search of a sales bargain. In total, fewer than 15 million (29 per cent) people are planning to brave the shops this Boxing Day.

The average driver will clock up 25 miles on a round trip to the sales. In total, Boxing Day shoppers will clock up over 209,000,000 miles driving to the sales at a cost of over £25 million(3).

Peak time for travel will be 10.30 am with over half of drivers (56 per cent) heading out around mid-morning. However, there will also be millions of early birds who will be out to catch a post-Christmas discount, with 18 per cent of drivers heading off to find a deal in the Boxing Day sales before 9:00 am.

However, not everyone is keen on leaving the house for sales this year with almost a quarter (23 per cent) of UK adults are intending to do most of their sales shopping online due to the high cost of driving.

Mike Bowman, Director of Green Flag, said: “Boxing Day sales are now a national institution alongside Christmas and New Year celebrations. We anticipate that the roads will be extremely busy and recommend people consider leaving early on Boxing Day to miss the post-Christmas crush on the roads. Drivers should also take care in winter weather driving conditions to make sure they reach their destination safely.”

Londoners are the most likely to head out shopping on Boxing Day with two fifths (42 per cent) intending to brave the sales. Those in Northern Ireland are most likely to drive to shopping venues with a quarter (24 per cent) of residents taking to their cars in search of a bargain. Residents from the East of England are the least likely (11 per cent) to jump in their cars in search of a Boxing Day bargain.